Maybe the record-breaking sale of Rolex’s very own is the largest watch-related news last year, Rolex Daytona, which recently sold with a big quantity. Rolex’s personal cheap replica watch is a bit of a special case, and as such, commands an unrivaled premium; however, any “Rolex” Daytona will sell for several times what an otherwise identical, Daytona chronograph could fetch on the open market. But, what makes a Rolex a Rolex exactly?
The dial of the fake watch is just the answer. The “Rolex” designation can account for tens to even hundreds of thousands of dollars in resale value; however, it is the exotic dial that Rolex fitted to the watch, which is the only thing that makes a vintage Daytona a “Rolex” Daytona.
The most obvious defining features of Rolex dials are their stepped, contrasting minute track rings, and the art-deco style font that is used for the numerals on their sub-dial, chronograph registers. Additionally, the hour markers on a Rolex dial are shorter than those on a common Daytona dial and appear as small blocks with luminous dots placed at the ends, which sit within the contrasting-color minute track ring.
While all the replica Rolex dials have their chronograph registers and minute track rings in a contrasting color, some examples also featured their minute track markings in a third color, often red, for an even bolder and sports-oriented appearance. These triple-color Rolex dials, like the one fitted to Mr. Newman’s personal watch, added a subtle splash of bright color to the face of the Daytona and helped enhance the slightly unconventional appearance of these exotic dials.
At the time of their release, Rolex dials were not accepted very well. Most customers liked the appearance of the traditional Daytona dial, and as a result of their poor sales, many Rolex Daytona replica watches with exotic dials sat unsold for years on dealer shelves or had their dials replaced during a subsequent servicing.
What’s more, owing to their initial lack of desirability, these exotic dials were made in much smaller numbers than the traditional Daytona dials throughout the years of their production. Though unconfirmed, it is estimated that roughly twenty regular Daytona dials were produced for every one exotic dial, and many of those exotic dials are not still in existence nowadays.
No other fake watch in history has attained such mind-boggling levels of value as the Rolex Daytona. However, they initially were regarded as undesirable releases that would linger for years on dealer shelves, these fake models would go on to become some of the most valuable wristwatches on the planet.